DESIGN | TECH | BUSINESS
We used thermodynamic expertise and human centered design approaches to develop intuitive software analytics. As a result we optimized supermarket refrigeration systems Challenge: How do we leverage thermodynamic domain knowledge to develop additional revenue steams? Impact: Software offering commercialized and launched across thousands of supermarkets globally (link) Situation: Here was a global leader in environmentally …
Move an Industrial Technology B2B firm to an iterative ‘lean startup’ inspired product development approach to solve for quicker launches and better product/market fit. Challenge: How does one change the fundamental machinery for new product development in a large industrial technology firm? Impact: Fit for purpose process deployed with several successes (lower cycle time and …
Definition of a common approach to execution and measurement of customer discovery and ux research across hundreds of globally distributed product managers and teams Challenge: Several hundred product managers executing customer and user research. Lack of consistency and quality leading to poor business cases. Impact: Common language and approach to customer discovery across large global …
Using intensive customer discovery tools and product management practices to identify and develop tangible growth opportunities in the Indian healthcare sector Challenge: Healthcare looks like a growth sector in the emerging markets. How do we develop tangible opportunities? Impact: Growth opportunities and concepts developed in both urban and rural primary healthcare markets. With urban concepts …
Apply lean startup thinking and tools to help a ballistics fiber leader move into new market adjacencies Challenge: Where else can we grow if our core ballistics markets might face headwinds? Impact: Business launched in outdoor apparel space with customer launches (links below) Situation: Here was a leader in the ballistics protection space, however the …
Establishment of a UX practice in a $10B industrial technology business (leader in industrial automation, advanced materials, renewable technologies etc) Challenge: Leverage human centered design in a traditionally tech forward business to solve for increased growth, lower costs and higher customer satisfaction Impact: Several successful projects launched (links below) 3 UX studios established globally. UX …
Application of innovative voice technologies to further enhance safety of hazmat handling and delivery operations Challenge: How do we continuously improve safety processes for delivery of truckloads of a potentially hazardous material? Impact: Hands free voice based checklist offering developed to make following standard operating procedures consistently easier (example scenario) Situation: The business had a …