DESIGN | TECH | BUSINESS
Move an Industrial Technology B2B firm to an iterative ‘lean startup’ inspired product development approach to solve for quicker launches and better product/market fit. Challenge: How does one change the fundamental machinery for new product development in a large industrial technology firm? Impact: Fit for purpose process deployed with several successes (lower cycle time and …
Definition of a common approach to execution and measurement of customer discovery and ux research across hundreds of globally distributed product managers and teams Challenge: Several hundred product managers executing customer and user research. Lack of consistency and quality leading to poor business cases. Impact: Common language and approach to customer discovery across large global …
Apply lean startup thinking and tools to help a ballistics fiber leader move into new market adjacencies Challenge: Where else can we grow if our core ballistics markets might face headwinds? Impact: Business launched in outdoor apparel space with customer launches (links below) Situation: Here was a leader in the ballistics protection space, however the …
Establishment of a UX practice in a $10B industrial technology business (leader in industrial automation, advanced materials, renewable technologies etc) Challenge: Leverage human centered design in a traditionally tech forward business to solve for increased growth, lower costs and higher customer satisfaction Impact: Several successful projects launched (links below) 3 UX studios established globally. UX …
Connecting the dots between two businesses to systematically identify synergistic growth opportunities Challenge: Systematically investigate growth opportunities between two different business units Impact: A pipeline of growth opportunities identified and some already launched commercially (links below) Situation: We had two businesses one a manufacturer of industrial safety products and the other a leader in advanced …
Establish a structured approach for identification of growth ideas in a $10B industrial technology business. Challenge: Establish a simple framework to help business units systematically identify adjacent market growth opportunities Impact: Approach deployed across several business units and various ideas identified resulting in successful business launches (links below) Situation: Given the nature and history of …